Sonal Tuli, trained in architecture at the TVB School of Habitat Studies, New Delhi, began designing from home under Sonal Tuli Design, with a small “paper-file” office and big intent. Early commissions were shaped by creativity, dependable delivery, and a quiet sincerity. That foundation became the studio’s earliest signature.

Sonal’s instinctive eye for colour, mood, art, and narrative naturally led the studio toward interiors.

Architecture and interiors began to merge into design-and-build work — until, over time, the studio chose to focus only on interiors, deepening expertise with every project. Spaces grew more layered and experiential, shaped by materiality, light, and emotion. This shift marked the beginning of the studio’s steady ascent in interior design.

The early journey was led by an artist’s mind — a designer, a poet, a dreamer — guided by instinct and imagination. It gained a second set of wings when Bobbi Tuli joined, bringing fresh energy, sharp execution, and a partner’s clarity.

Together, they solved finishing and timeline challenges by building an in-house production setup — control over craft, quality, and delivery. The studio began evolving into an end-to-end atelier — where vision could be executed without compromise.

With stronger capabilities now built in-house, the practice stepped into a more structured, scalable chapter. A warm new office in Lado Sarai where a large garage used to be, became the creative base — closer to craft, culture, and community.

Sonal’s design sensibility and Bobbi’s operational strength began to feel distinctly complete. The work grew in ambition too-ready for its next leap.

The studio evolved from Sonal Tuli Design to WITHIN — expanding from interior design into product design — and opened the New Delhi Experience Center. It marked a shift from services to a fuller world: bespoke furniture, deeper storytelling, and a more immersive way of engaging with clients.

WITHIN began connecting with a wider community — meeting people not just through projects, but through pieces and experiences. Expansion across India followed naturally — more present, more experiential, more personal.

WITHIN launched its first Art Furniture collections — expressive, award-winning storytellers in form and function. Craftsmanship moved firmly to the foreground, with bolder materials, sharper detailing, and a clearer point of view.

Design became both statement and substance — sculptural, yet functional.

This was the year WITHIN’s signature language became widely recognised across India.

Ishaan Tuli joined, shaped by product and industrial design, bringing a future-forward lens. With focus across marketing, sales, and operations, he leaned into systems and strategy — strengthening the brand from within. With his quiet confidence and contemporary sensibility, he brought a new cadence to WITHIN’s next chapter.

WITHIN celebrated a milestone with the opening of the Hyderabad Experience Center. In partnership with Studio Orion, the brand stepped into a larger southern presence.

A new city, a new audience, and a wider horizon for what WITHIN could become.

A year of transformation — shaping Fine Furniture collections alongside Art Furniture: two expressions, one philosophy.

The 2026 flagship vision took centre stage — larger, sharper, and imagined as a full-world destination.

Three genres crystallised as the product roadmap: Global Contemporary, India Modern, and World Eclectic.

WITHIN began scaling decisively as a product design firm — building not just pieces, but a point of view at scale.

New Delhi welcomes a one-of-its-kind standalone flagship store on MG Road in New Delhi - three floors, three genres, one powerful brand universe. Beyond furniture, it brings together art and light — a living gallery for the creatively obsessed. A bold new chapter — more iconic, more experiential, and just getting started.

Also, Hyderabad store with a new look- refining the experience, elevating the details, and strengthening the foundation for growth.